![]() The next example uses humor to create a fun experience for participants while increasing blog engagement. Plus, for the potential to make your contest go viral, you can use the “Viral Refer-a-Friend” action to encourage users to share your contest with their friends online. You can use the “Leave a Comment” action to collect captions, and supplement it with the Facebook actions to earn extra entries. This would automatically add all the actions you need to grow your Facebook page, including “Visit us on Facebook” and “View Facebook Post/Video.” ![]() This is an excellent way to engage with your existing audience on Facebook, but you could get even better results with a few small changes.įor instance, you could use the RafflePress Facebook giveaway template to build your contest. For a chance to win a dining experience, participants had to leave a comment with their caption. Similar to the previous example, this caption competition is aimed at the brand’s Facebook audience. Instead, all entries are visible on the giveaway dashboard, making it much easier to draw a winner. Plus, with the contest entries all in 1 place, they wouldn’t have to hunt through each network to collect and verify them. By adding separate giveaway actions for each social media profile, users wouldn’t need to leave the brand website. Related: What Happened to Amazon Giveaways? (+ How to Still Run Them)Īn easier way to run this type of contest would be to use RafflePress’s giveaway builder. They could also email their submission with the branded hashtag as the email subject line. Our next example uses summer as the giveaway theme to boost engagement and followers on their social media channels.įor a chance to win a $25 Amazon gift card, users had to follow them on either Instagram, Facebook, or Twitter and comment with their caption, using the company’s branded hashtag. We’ll show you exactly how to do this later in this article. You can easily run this type of contest with RafflePress, the best giveaway plugin for WordPress.Īll you need to do is add the caption image to the prize details area and write instructions for entering.įor users to submit their caption, you can use the “Answer a Question” entry action. Then if they’re picked as a finalist, they’ll likely share their submissions with their online networks to secure more votes, expanding the brand to a broader audience. That’s because to submit their caption, users must log in to the website (existing audience). This is an excellent example of how you can engage your existing audience while simultaneously expanding your reach. The winner gets to see their caption published in the following weeks’ issue. The newspaper then picks 3 finalists from all submissions and lets their audience vote for their favorite. Their weekly contest invites readers to submit a caption for that weeks’ cartoon. One of the most popular photo caption examples around is from the New Yorker. They’re perfect for inspiring your next giveaway. ![]() To help you understand how brands use these types of contests to increase brand awareness, and engage their audience, check out these examples. ![]() Raise brand awareness with your target audience.What are the Benefits of Running a Caption Contest?Ĭaption contests can benefit your business in many ways, including: And depending on the type of caption image you use, they can have some hilarious results, providing you with fantastic promotional material. These giveaways are popular because they’re fun, light-hearted, and easy to enter. Following specific social media profiles.Sometimes brands complement their contest by inviting users to carry out bonus actions for more entries into the prize draw. Usually, a winner is drawn by choosing the best caption and is rewarded with a prize. Analyze Your Caption Contest ResultsĪ caption competition is where brands share an image and ask their audience to come up with a description for it. ![]() How to Run a Successful Caption Competition. ![]()
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