![]() Micronutrient malnutrition also referred to as ‘hidden hunger’ now afflicts more than 40% of the world’s population. Apparently, 840 million have insufficient intakes of protein/energy, and more than two billion people consume diets that are less diverse than 30 years ago, leading to deficiencies in micronutrients. Nearly half of the world’s population is malnourished. Suresh Raju said, “According to reports, the food systems in many countries do not offer adequate nutrient outputs to fulfill health and nutritional needs. Focusing on the very idea behind Fitday, the founder, Mr. ![]() It’s parent company, Genomelabs, uses extensive R&D to create products to serve the needs for a holistic life. The Fitday family is passionate about science. The USP of Fitday Nutraceuticals is to try and create awareness of the idea of nutrition and a balanced diet, he adds. He says, “Fitday is a company that fits right in between the segment of Pharmaceut icals and Functional food i.e food that is healthy, keeps one in good shape, helps people who have any ailments and is anti -ageing in nature.” Suresh Raju Patapati, a graduate in Biotechnology and Masters in Business Management from the UK is the director of this venture. The company has recently announced their plans to set up 50 brick & mortar stores across India by 2023 with an approximate investment of INR 600 million with simultaneously ramping up their online presence, it hopes to be the ultimate solution provider for those seeking a healthy and fulfilling life. It is an omni-channel nutraceutical platform that is looking to strengthen its presence pan-India. “What sets Fitday apart is that we have created an ecosystem combining R&D, products and services to ensure health and wellness for all” – Suresh Raju, Founderįitday Private Limited is a private company that is a holistic nutraceutical start-up from Hyderabad, Telangana which was incorporated on 06 November, 2019. Hyderabad-based nutraceutical Startup ‘Fitday’ aims to go pan-India. ![]() With its large repository of nutritional, organic foods and protein-rich foods. ![]()
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